Astrologers of every kind seem to be very popular in Greenford. Leaflets advertising their services are pushed through the door quite regularly and this sign is one of several in Greenford’s main shopping area. I was even stopped in a residential street by a man who happened to make eye contact with me and offered to tell me my future. If a newspaper has a section devoted to horoscopes it’s probably the first thing their readers turn to but at least they get some news along with them. I find it surprising that so many people are willing to part with money for services like these when times are hard. The only explanation I can think of is that some people are desperate for advice and reassurance from any source.
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