This building at the junction of Whitton Avenue West and Keble Close was once a popular and busy pub but it has been closed for some time. In the 1930’s it would have provided accommodation as well as meals and drinks but in recent years pubs have found it difficult to continue trading in the face of new regulations about smoking and increasing overheads.
A report commissioned by the Campaign for Real Ale (CAMRA) found that suburban pubs are closing at a rate of eight a week. According to the campaign’s Chief Executive, Mike Benner, “Unsustainable beer tax increases by the Government are ripping the heart out of community centres.” An e-petition has been started asking the Government to stop the beer duty escalator as one way to help “locals” like this one to survive.
The Greenwood is listed and this has meant that the building should at least survive, as long as there are no mishaps. In recent years two closed pubs in Greenford burned to the ground, The Litten (now a residential care home) and the White Hart (currently being developed). In both cases the fires were thought to have been started by homeless people taking shelter in the empty buildings and I am concerned to have seen people at the windows of the Greenwood today. Planning permission has been granted to turn the premises into a restaurant but a condition is that period details such as the tiled corner entrance are restored and repaired. Hopefully sensible management and promotion will soon bring the Greenwood back to life.
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